Our mission is to launch a brand of eco-friendly sunglasses that not only offers fashionable eyewear but also contributes to health initiatives. A percentage of our profits will be donated to health organizations fighting diseases, thereby improving lives through both fashion and philanthropy.
The global eyewear market is growing rapidly, with increasing consumer awareness regarding sustainability and health issues.
| Competitor | Strengths | Weaknesses |
|---|---|---|
| Warby Parker | Strong brand recognition, online presence | Limited focus on sustainability |
| Proof Eyewear | Eco-friendly materials, philanthropic initiatives | Higher price point |
| Ray-Ban | Established market presence | Less focus on sustainability |
Position our brand as the go-to choice for consumers who value both style and sustainability.
Our sales will be primarily conducted through our e-commerce website, supplemented by pop-up shops at eco-friendly events and health fairs.
Our operations will be based in a sustainable office space in an urban area with high foot traffic and access to eco-friendly materials.
| Expense | Estimated Cost |
|---|---|
| Product Development | $200,000 |
| Marketing & Advertising | $100,000 |
| Operational Costs | $50,000 |
| Miscellaneous | $20,000 |
By launching a brand of sustainable sunglasses that gives back to health initiatives, we aim to create a positive impact on society while also capturing a growing market of conscious consumers. Our business plan outlines the steps necessary to achieve success and make a meaningful difference in the world.