The proposed business aims to innovate sunglasses that provide superior UV protection while incorporating advanced technology to monitor eye health. Our product will alert users to potential issues and facilitate online consultations with eye care professionals.
The eyewear industry is projected to grow significantly, driven by increasing awareness of UV protection and eye health. The rise of telemedicine also supports the integration of health monitoring technologies in consumer products.
Our target market includes:
Our sunglasses will feature:
We will position our brand as a leader in innovative eyewear combining fashion with health technology.
| Activity | Channel | Timeline |
|---|---|---|
| Social Media Campaigns | Instagram, Facebook | Ongoing |
| Influencer Collaborations | YouTube, TikTok | Quarterly |
| Tradeshows & Expos | Industry Events | Biannual |
Production will be outsourced to a reputable manufacturer specializing in eyewear technology.
Products will be sold through:
| Expense Category | Estimated Cost |
|---|---|
| Product Development | $200,000 |
| Marketing | $100,000 |
| Operational Expenses | $50,000 |
We anticipate generating revenue through direct sales, subscription services for app features, and partnerships with eye care clinics.
With a focus on innovation and health, our UV Protection Sunglasses with Eye Health Monitoring aim to enhance consumer awareness and promote better eye care practices. We believe this unique product will carve out a significant niche in the eyewear market.