Roe Fashion is an innovative clothing line dedicated to sustainability and eco-friendly practices. Our unique proposition is the incorporation of roe (fish eggs) as a design element in our fabrics, setting us apart in the fashion industry while promoting environmental consciousness.
The global sustainable fashion market is projected to reach $8.25 billion by 2023, driven by increasing consumer awareness of environmental issues.
Our target demographic includes environmentally-conscious consumers aged 18-35, predominantly female, who prioritize sustainable fashion choices.
| Product | Description | Price Range |
|---|---|---|
| Roe-Infused T-Shirts | Organic cotton shirts with roe-inspired designs. | $30 - $50 |
| Roe-Patterned Dresses | Elegant dresses featuring unique roe designs. | $70 - $120 |
| Accessories | Bags and jewelry made from sustainable materials with roe accents. | $20 - $80 |
We will source sustainable materials and partner with ethical manufacturers to produce our clothing line.
Products will be sold through our e-commerce website and selected eco-friendly retail partners.
| Expense Category | Estimated Cost |
|---|---|
| Product Development | $150,000 |
| Marketing | $50,000 |
| Website Development | $20,000 |
| Operational Expenses | $30,000 |
Roe Fashion aims to revolutionize the sustainable fashion industry by integrating unique design elements that promote eco-friendliness. With a solid business plan and commitment to sustainability, we are poised for success in the growing market of conscious consumers.