Business Plan for "Attempt to Go Viral Course"

Executive Summary

The "Attempt to Go Viral Course" is an innovative online training program designed to equip businesses with the skills and strategies necessary to create impactful viral marketing campaigns. Participants will receive real-time feedback on their campaigns, fostering a practical learning environment.

Business Objectives

• To provide comprehensive training on viral marketing strategies.
• To offer real-time feedback to participants to enhance learning.
• To achieve a customer satisfaction rate of over 90% within the first year.
• To enroll at least 1,000 businesses in the first year.

Market Analysis

Industry Overview

The digital marketing industry is rapidly evolving, with businesses increasingly seeking innovative ways to capture consumer attention through viral campaigns.

Target Market

• Small to Medium Enterprises (SMEs) looking to enhance their marketing reach.
• Marketing professionals seeking to update their skills.
• Startups aiming to create a buzz around their products or services.

Competitive Analysis

Competitor	Strengths	Weaknesses
Viral Marketing Academy	Established brand, large user base.	High course fees, limited real-time feedback.
Online Marketing Mastery	Diverse course offerings, experienced instructors.	Less focus on viral strategies, longer course duration.

Marketing Strategy

• Content Marketing: Create valuable content around viral marketing.
• Social Media Campaigns: Use platforms like Facebook, Instagram, and LinkedIn to reach potential customers.
• Email Marketing: Targeted email campaigns to marketing professionals and businesses.
• Partnerships: Collaborate with marketing agencies and influencers.

Operations Plan

Course Structure

The course will be divided into modules covering various aspects of viral marketing, including:

• Understanding Viral Marketing
• Creating Engaging Content
• Leveraging Social Media
• Analyzing Campaign Performance

Feedback Mechanism

Participants will submit their campaign ideas and receive feedback from industry experts through an online portal.

Financial Plan

Revenue Streams

• Course Enrollment Fees
• Subscription Model for Ongoing Access to Resources
• Corporate Training Packages

Projected Expenses

Expense Category	Estimated Cost
Course Development	$15,000
Marketing & Advertising	$10,000
Platform Maintenance	$5,000

Conclusion

The "Attempt to Go Viral Course" offers a unique opportunity for businesses to learn the intricacies of viral marketing in an engaging and interactive format. With a clear focus on real-time feedback and practical application, this course aims to fill a significant gap in the market.