Business Plan for Retrovision Estate

Executive Summary

Retrovision Estate is a real estate agency dedicated to the buying, selling, and leasing of vintage and retro-style homes. Our mission is to connect niche buyers who appreciate unique architectural styles with properties that reflect their passion for the past. We aim to become the leading authority in retro real estate, providing exceptional service and expertise to our clients.

Business Objectives

• Establish Retrovision Estate as the premier real estate agency for vintage homes within the first year.
• Achieve a sales volume of $5 million in the first 18 months.
• Expand the agency's portfolio to include at least 100 unique properties by the end of year two.
• Build a loyal client base through exceptional customer service and community engagement.

Market Analysis

Industry Overview

The real estate market for vintage and retro-style homes has shown consistent growth, appealing to buyers seeking unique properties with character and history.

Target Market

Demographic	Characteristics
Age	30-55 years old
Income Level	$75,000+
Interests	Architecture, history, design, and vintage culture
Location	Urban and suburban areas with historical significance

Marketing Strategy

• Develop a visually appealing website showcasing properties with detailed descriptions and high-quality images.
• Utilize social media platforms to engage with potential buyers and promote featured listings.
• Host vintage home tours and open house events to attract interest.
• Collaborate with local businesses specializing in vintage restoration and design.

Operations Plan

Location

Retrovision Estate will be headquartered in a centrally located office that reflects the retro aesthetic, serving as a hub for client interactions and property showings.

Staffing

Position	Responsibilities
Real Estate Agents	Assist clients in buying/selling properties, provide market analysis.
Marketing Specialist	Develop marketing strategies and manage online presence.
Office Manager	Oversee daily operations and manage client relationships.

Financial Plan

Startup Costs

• Office Lease and Renovation: $50,000
• Marketing and Advertising: $25,000
• Technology and Software: $10,000
• Licensing and Legal Fees: $5,000
• Total Startup Costs: $90,000

Revenue Projections

Year	Projected Revenue
Year 1	$1,500,000
Year 2	$3,000,000
Year 3	$5,000,000

Conclusion

Retrovision Estate is poised to capitalize on the growing interest in vintage and retro-style homes. With a strong marketing strategy, a dedicated team, and a clear vision, we aim to create a thriving business that caters to the unique needs of our clients while celebrating the beauty of architectural history.