Online Rule Breakers
A subscription-based service that curates unconventional online courses, encouraging users to learn outside traditional boundaries and explore new skills.

Business Plan: Online Rule Breakers

Executive Summary

Online Rule Breakers is a subscription-based service that provides curated unconventional online courses aimed at encouraging users to explore new skills and learn outside traditional boundaries. Our mission is to empower learners to break free from conventional education and embrace innovative, creative, and unconventional approaches to skill acquisition.

Business Objectives

  • To build a subscriber base of 10,000 users within the first year.
  • To curate over 500 unique courses by the end of the second year.
  • To achieve a customer satisfaction rate of over 90% based on user feedback.

Market Analysis

The online education market is rapidly growing, with an increasing number of learners seeking alternative methods of acquiring knowledge. The demand for unconventional courses is on the rise, as individuals look to differentiate themselves in a competitive job market.

Target Market

  • Young professionals looking to upskill.
  • Creative individuals seeking new hobbies.
  • Students looking for alternative learning methods.
  • Life-long learners interested in personal development.

Marketing Strategy

Our marketing strategy includes:

  • Social Media Campaigns: Utilizing platforms like Instagram, LinkedIn, and TikTok to create engaging content.
  • Influencer Partnerships: Collaborating with influencers in the education and lifestyle sectors.
  • Email Marketing: Sending targeted emails to potential customers highlighting the benefits of our courses.
  • SEO Optimization: Improving our website’s visibility on search engines to attract organic traffic.

Revenue Model

Our primary revenue model will be based on a monthly subscription fee. Users can choose from the following plans:

Plan Features Price
Basic Access to 100 courses, community forums $9.99/month
Standard Access to 300 courses, community forums, monthly webinars $19.99/month
Premium Access to all courses, community forums, monthly webinars, personalized coaching $29.99/month

Operational Plan

Our operational plan involves:

  • Course Curation: Partnering with industry experts to curate high-quality, unconventional courses.
  • Platform Development: Creating a user-friendly online platform that supports streaming and interactive learning.
  • Customer Support: Establishing a dedicated customer support team to assist users with inquiries and issues.

Financial Projections

We project the following financial outcomes for the first three years:

Year Estimated Revenue Estimated Expenses Net Profit
Year 1 $120,000 $80,000 $40,000
Year 2 $300,000 $150,000 $150,000
Year 3 $600,000 $250,000 $350,000

Conclusion

Online Rule Breakers aims to revolutionize the online learning landscape by providing a platform for unconventional education. With a solid business model, a clear market strategy, and a focus on user experience, we are poised for success in the growing online education market.

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