Perisher Adventure Lodge aims to be a premier all-season resort that provides outdoor adventures tailored for families, with a unique focus on activities designed specifically for dog owners and their pets. Our goal is to create a family-friendly environment where guests can engage in various outdoor activities while enjoying the company of their beloved pets.
Perisher Adventure Lodge will be located in the picturesque Perisher Valley, known for its stunning landscapes and outdoor recreation opportunities. The lodge will offer a range of accommodations, from cozy cabins to larger family suites, designed to cater to families traveling with pets. The lodge will feature amenities such as a dog park, pet-friendly trails, and organized activities for both dogs and their owners.
The global adventure tourism market is rapidly growing, with a significant increase in demand for family-friendly travel experiences. Additionally, pet ownership continues to rise, leading to a growing market for pet-friendly accommodations and activities.
Our target market includes families who enjoy outdoor activities and are pet owners. We will focus on attracting local visitors from nearby cities as well as tourists looking for pet-friendly vacation options.
While there are resorts that cater to families and pet owners, few provide a comprehensive range of activities designed specifically for dogs. Our unique offerings will differentiate us from competitors.
Perisher Adventure Lodge will position itself as the go-to destination for families looking for outdoor adventures while being able to include their pets in the experience.
The lodge will encompass a main building with a reception area, dining facilities, and a lounge area. In addition, we will have outdoor spaces including a dog park, hiking trails, and activity areas for various outdoor sports.
Our team will consist of hospitality staff, adventure guides, and maintenance personnel. Staff will receive training on pet care to ensure a safe and enjoyable experience for all guests.
Startup costs will include property acquisition, renovations, furnishings, marketing, and initial operating expenses. Detailed financial projections will be developed to estimate these costs.
Revenue will be generated through accommodation bookings, activity fees (such as guided hikes, dog training classes, etc.), dining services, and merchandise sales.
We anticipate reaching breakeven within the first three years, with profitability expected by year five as brand awareness grows and repeat customers increase.
Perisher Adventure Lodge presents a unique opportunity in the growing market of family and pet-friendly travel. With a comprehensive range of outdoor activities designed for both families and their pets, we are poised to attract a loyal customer base and become a recognized brand in adventure tourism.