Business Plan: Boodle Fundraiser

Executive Summary

Boodle Fundraiser is a community-driven fundraising event designed to support local businesses and charities. Participants will donate to a central fund in exchange for raffle tickets, which will give them the chance to win exclusive items or experiences donated by local businesses. This initiative not only promotes local commerce but also strengthens community ties through shared experiences.

Business Objectives

• Raise funds for community projects and local charities.
• Promote local businesses by featuring their products and services.
• Create an engaging community event that fosters networking and social interaction.
• Achieve a fundraising target of $50,000 in the first year.

Market Analysis

Target Market

The primary target market includes:

• Local residents aged 18-65.
• Families looking for community-oriented activities.
• Local businesses seeking promotional opportunities.

Market Trends

Community-focused events are on the rise, with increasing interest in supporting local economies. There is a growing trend towards experiential marketing, where customers seek unique experiences over material possessions.

Marketing Strategy

Promotion

• Social Media Campaigns: Utilize platforms like Facebook, Instagram, and Twitter to promote the event.
• Local Partnerships: Collaborate with local businesses and charities for cross-promotion.
• Flyers and Posters: Distribute in local shops, community centers, and schools.

Pricing Strategy

Raffle tickets will be priced at:

• $5 for 1 ticket
• $20 for 5 tickets
• $50 for 15 tickets

Operational Plan

Event Structure

Event Component	Description
Venue	A local park or community center to accommodate attendees.
Date	A Saturday in the spring to maximize attendance.
Activities	Live music, food stalls, and games along with the raffle.

Staffing

Volunteers will be recruited from local organizations and schools to assist in various roles such as ticket sales, event setup, and customer service.

Financial Plan

Projected Revenue

Revenue Stream	Projected Amount
Raffle Ticket Sales	$40,000
Vendor Fees	$10,000

Budget

Expense Item	Estimated Cost
Venue Rental	$2,000
Marketing	$1,500
Permits and Insurance	$1,000
Miscellaneous	$500

Conclusion

Boodle Fundraiser is positioned to become a significant annual event that not only raises funds for local causes but also strengthens community bonds and supports local businesses. With a clear plan, strong marketing strategies, and community involvement, we are confident in the success of this initiative.