Run Down Vintage Market
A pop-up market featuring vintage goods and antiques, with a focus on pet-themed items and collectibles.

Business Plan: Run Down Vintage Market

Executive Summary

Run Down Vintage Market is a pop-up market dedicated to showcasing vintage goods and antiques, with a special emphasis on pet-themed items and collectibles. Our goal is to create a unique shopping experience that appeals to vintage enthusiasts and pet lovers alike.

Business Objectives

  • To establish Run Down Vintage Market as a leading destination for vintage and pet-themed collectibles.
  • To achieve a minimum of 500 visitors per event within the first year.
  • To develop partnerships with local artisans and vintage sellers in the pet niche.
  • To create an engaging online presence and community around vintage goods and pets.

Market Analysis

Industry Overview

The vintage market has seen a resurgence in popularity, with consumers increasingly drawn to unique, nostalgic items. The pet industry continues to expand, presenting a unique opportunity to merge these interests.

Target Market

  • Pet owners aged 25-45
  • Vintage collectors and enthusiasts
  • Local artisans and vintage sellers
  • Families looking for unique gifts

Marketing Strategy

Branding

Run Down Vintage Market will establish a strong brand identity that resonates with our target audience, incorporating vintage aesthetics with a pet-friendly vibe.

Promotion

  • Social media campaigns focusing on Instagram and Facebook.
  • Local partnerships with pet shops and vintage stores.
  • Participation in community events and local fairs.
  • Email newsletters to keep customers informed about upcoming events.

Operations Plan

Location

Run Down Vintage Market will operate as a pop-up market in various locations around the city, including parks, community centers, and local festivals.

Event Schedule

  • Monthly pop-up events
  • Seasonal markets (Spring, Summer, Fall, Winter)
  • Special themed events (e.g., Pet Adoption Day, Holiday Market)

Suppliers

We will partner with local artisans, vintage collectors, and antique vendors to curate a diverse selection of goods.

Financial Plan

Revenue Streams

  • Vendor fees for participation in the market.
  • Sales of merchandise and branded items.
  • Workshops and classes related to vintage restoration and pet care.

Projected Budget

Category Estimated Cost
Event Space Rental $1,000 per event
Marketing and Promotion $500 per event
Staffing and Operations $300 per event
Miscellaneous Expenses $200 per event

Conclusion

Run Down Vintage Market aims to create a vibrant community hub for vintage lovers and pet owners. By leveraging our unique niche and community spirit, we are poised for success in the growing vintage market.

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