Business Plan for Coffee and Glass Workshops

Executive Summary

Coffee and Glass Workshops aims to provide an innovative experience where coffee enthusiasts can learn brewing techniques while creating their own glass coffee brewing equipment. This unique combination of crafting and coffee education will attract a diverse clientele, including hobbyists, professionals, and anyone with an interest in artisanal coffee.

Business Objectives

• To establish a reputable workshop space in a metropolitan area.
• To host at least 20 workshops per month within the first year.
• To achieve a customer satisfaction rate of 90% or higher.
• To develop partnerships with local coffee suppliers and glass artisans.

Market Analysis

Industry Overview

The coffee industry continues to grow, with an increasing interest in specialty coffee and home brewing. The DIY culture is also on the rise, creating a niche market for workshops that combine both interests.

Target Market

• Coffee aficionados aged 25-45.
• Artisans and craft enthusiasts.
• Individuals seeking unique experiences for personal or corporate events.

Services Offered

Service	Description	Price
Intro to Coffee Brewing	Learn basic brewing techniques while creating a simple glass coffee dripper.	$75
Advanced Brewing Techniques	Explore advanced methods and create a unique glass brewing apparatus.	$100
Private Workshops	Custom workshops for corporate events or private groups.	Contact for pricing

Marketing Strategy

• Utilize social media platforms to showcase workshops and customer creations.
• Collaborate with local coffee shops for cross-promotion.
• Offer early bird discounts and referral programs to encourage sign-ups.

Operational Plan

Location

The workshops will be held in a spacious studio in a central location, easily accessible by public transport.

Staffing

• Workshop Facilitators (2): Experienced in coffee brewing and glass crafting.
• Marketing Coordinator (1): Responsible for promotional activities.
• Administrative Assistant (1): Manages bookings and customer inquiries.

Financial Projections

Year	Revenue	Expenses	Profit
1	$120,000	$80,000	$40,000
2	$180,000	$100,000	$80,000
3	$250,000	$130,000	$120,000

Conclusion

Coffee and Glass Workshops will create a unique and engaging environment for coffee lovers to enhance their brewing skills while enjoying the art of glass crafting. With a solid business plan and a passion for coffee, we are poised for success in this growing market.