Perisher Adventure Tours
A travel company offering guided tours in Perisher, focusing on adventure activities that include skiing and snowboarding while educating participants about the local wildlife, including the Basenji dog breed.

Business Plan: Perisher Adventure Tours

Executive Summary

Perisher Adventure Tours is a travel company dedicated to providing guided tours in Perisher, Australia. Our focus is on adventure activities such as skiing and snowboarding, while also educating participants about the local wildlife, particularly the Basenji dog breed. Our mission is to create unforgettable experiences that combine adventure with education in a breathtaking natural environment.

Business Objectives

  • Achieve a customer satisfaction rate of 90% in the first year.
  • Grow the business to offer seasonal tours by the end of the second year.
  • Establish partnerships with local wildlife organizations and ski resorts.

Market Analysis

The adventure tourism market is rapidly expanding, particularly in regions known for winter sports. Perisher, with its stunning landscapes and diverse wildlife, presents a unique opportunity to attract adventure seekers and wildlife enthusiasts. Our target audience includes:

  • Adventure tourists aged 18-45.
  • Families looking for educational experiences.
  • Wildlife enthusiasts and dog lovers.

Services Offered

Service Description Duration
Guided Ski Tours Full-day skiing excursions with expert guides. 8 hours
Snowboarding Adventures Full-day snowboarding tours with equipment rental options. 8 hours
Wildlife Education Sessions Workshops focused on the Basenji breed and local wildlife. 2 hours
Family Tours Customizable tours for families, combining adventure and education. Varies

Marketing Strategy

Our marketing strategy will focus on digital platforms, local partnerships, and community engagement.

  • Social Media Advertising targeting adventure and wildlife groups.
  • Collaborations with local hotels and ski resorts for package deals.
  • Participation in travel expos and wildlife conservation events.

Financial Projections

Projected revenue for the first year is estimated at $500,000, with a growth rate of 20% annually. Below is a summary of expected costs:

Expense Category Estimated Cost
Marketing $50,000
Equipment Rental $30,000
Staff Salaries $200,000
Insurance and Permits $20,000
Miscellaneous $20,000

Conclusion

Perisher Adventure Tours is poised to become a leader in adventure tourism in the Perisher region. By combining thrilling activities with educational experiences, we aim to create a unique offering that appeals to a diverse audience, ensuring business growth and sustainability.

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