The Back Pain Relief Socks are specially designed to provide built-in compression technology aimed at alleviating back pain and improving posture. This innovative product targets individuals suffering from chronic back pain, office workers, and athletes seeking enhanced performance and recovery.
Our company, "Comfort Stride," focuses on creating high-quality, innovative apparel that promotes health and well-being. The Back Pain Relief Socks integrate advanced materials and compression technology to support back health while ensuring comfort and style.
The global back pain market is rapidly growing due to an increase in sedentary lifestyles and an aging population. Our target market includes:
Our main competitors include traditional compression wear brands and specialty health stores. However, our unique combination of style, comfort, and effective back support differentiates us in the market.
Positioning Comfort Stride as a leader in health-focused apparel that combines fashion with functionality.
We will sell directly through our e-commerce platform and partner with health-focused retailers.
Our production will be outsourced to manufacturers specializing in compression garments. Quality control will be maintained through regular audits and testing.
| Year | Revenue | Expenses | Profit |
|---|---|---|---|
| Year 1 | $500,000 | $350,000 | $150,000 |
| Year 2 | $1,000,000 | $600,000 | $400,000 |
| Year 3 | $1,500,000 | $800,000 | $700,000 |
We seek an initial investment of $250,000 to cover production, marketing, and operational costs for the first year.
The Back Pain Relief Socks represent a promising opportunity in the health and wellness market. With a strong marketing strategy and a focus on quality, Comfort Stride aims to become a trusted brand for individuals seeking relief from back pain.