Business Plan for Golf Therapy

Executive Summary

Golf Therapy is an innovative wellness program that integrates golf as a therapeutic activity designed for individuals recovering from physical or mental health issues. By leveraging the calming nature of the sport and the social aspects of group play, our program aims to enhance the overall well-being of participants.

Business Objectives

• Establish a comprehensive golf therapy program within the first year.
• Achieve a minimum of 100 participants in the first year.
• Develop partnerships with at least five local healthcare providers.
• Ensure a 90% satisfaction rate among participants.

Market Analysis

Industry Overview

The wellness and rehabilitation industry is rapidly growing, with increasing recognition of the therapeutic benefits of sports. Golf, as a low-impact activity, is particularly beneficial for recovery.

Target Market

• Individuals recovering from physical injuries.
• Patients dealing with mental health issues such as anxiety and depression.
• Senior citizens looking for gentle physical activities.

Marketing Strategy

Positioning

Golf Therapy will be positioned as a unique and effective rehabilitation program that combines physical activity with mental wellness.

Promotion

• Online marketing through social media and wellness blogs.
• Local community events to raise awareness.
• Partnerships with healthcare providers for referrals.

Operational Plan

Location

The program will operate at a local golf course that provides a conducive environment for therapy and recovery.

Staffing

• Certified golf instructors.
• Mental health professionals.
• Physical therapists.

Financial Projections

Startup Costs

Item	Cost
Golf Course Rental	$10,000
Marketing Expenses	$5,000
Staff Salaries	$30,000
Equipment	$5,000
Total	$50,000

Revenue Streams

• Participation fees for therapy sessions.
• Corporate wellness programs.
• Sponsorships and partnerships with local businesses.

Conclusion

Golf Therapy represents a unique intersection of sports and wellness, providing a valuable service to those in need of recovery. With a strong business model and commitment to excellence, we aim to become a leader in therapeutic golf programs.