Instagram Steel Workshops aims to provide virtual workshops hosted on Instagram Live, focusing on teaching participants steel fabrication techniques, design principles, and creative projects. This innovative approach combines the popularity of social media with hands-on learning experiences in steel crafting, catering to hobbyists and aspiring professionals alike.
Our business leverages Instagram's extensive reach to provide accessible, engaging, and informative workshops. Participants will learn from experienced instructors and have the opportunity to ask questions in real-time, fostering a sense of community.
The DIY and craft industry has seen a surge in popularity, with more individuals seeking creative outlets. Online learning has become a preferred method for many due to its convenience and accessibility.
While several online platforms offer craft workshops, few focus specifically on steel fabrication and utilize Instagram Live's interactive features. Our unique positioning allows us to stand out in a niche market.
Our branding will emphasize creativity, craftsmanship, and community. We will use visually appealing content to attract and engage our audience.
We will create engaging content that showcases workshop highlights, participant projects, and expert tips. Regular posts and stories will keep our audience engaged and excited about upcoming events.
Each workshop will last approximately 1-2 hours, including a live demonstration, Q&A session, and participant showcase. Workshops will be scheduled weekly, with a rotating focus on different techniques and projects.
We will recruit experienced steel fabricators and artists who can effectively communicate their knowledge and skills. Training will be provided to ensure instructors are comfortable with the virtual format.
| Revenue Stream | Description |
|---|---|
| Workshop Fees | Participants will pay a fee to join each workshop. |
| Merchandise Sales | Branded tools and materials for participants to use in their projects. |
| Sponsorships | Partnerships with brands for promotional opportunities during workshops. |
An initial budget will cover marketing, instructor compensation, and operational costs. We aim to break even within the first year of operation.
Instagram Steel Workshops presents a unique opportunity to merge creativity with practical skills in a growing online market. By leveraging social media, we can create an engaging learning environment that inspires and educates participants in the art of steel fabrication.