Viral Online Courses
A series of online courses teaching the art of acrylic painting, utilizing Aertex-inspired designs and promoting them through viral marketing strategies.

Business Plan: Viral Online Courses

Executive Summary

The Viral Online Courses will offer a series of online courses focusing on the art of acrylic painting, incorporating Aertex-inspired designs. The courses will be designed to attract a broad audience through innovative viral marketing strategies, making art accessible and enjoyable for everyone.

Business Objectives

  • To launch a comprehensive series of acrylic painting courses within the next six months.
  • To achieve 10,000 active users within the first year of operation.
  • To develop a strong online community of artists and learners.
  • To establish partnerships with influencers in the art community for promotion.

Market Analysis

Industry Overview

The online education market, particularly for creative arts, has seen significant growth. With an increasing number of individuals looking to explore their creative sides, our acrylic painting courses will cater to this rising demand.

Target Market

  • Art enthusiasts aged 18-45.
  • Individuals seeking a hobby or a new skill.
  • Parents looking for creative activities for their children.
  • Professionals seeking relaxation through art.

Marketing Strategy

Viral Marketing Approaches

  • Social Media Campaigns: Utilize platforms like Instagram, TikTok, and Pinterest to share engaging content.
  • Influencer Collaborations: Partner with art influencers to reach wider audiences.
  • User-Generated Content: Encourage students to share their artwork online, creating a community of brand advocates.
  • Referral Programs: Offer incentives for students to refer friends and family.

Course Offerings

Course Title Description Duration
Beginner's Acrylic Painting An introductory course covering the basics of acrylic painting techniques. 4 weeks
Intermediate Acrylic Techniques Build on basic skills with advanced techniques and styles. 6 weeks
Aertex-Inspired Designs Learn to create unique artworks inspired by Aertex patterns. 5 weeks
Creative Composition Master the art of composition for impactful acrylic paintings. 4 weeks

Financial Projections

Initial funding will be allocated to platform development, marketing, and course content creation. The following outlines projected revenue streams:

  • Course Sales
  • Subscription Models
  • Merchandise
  • Workshops and Webinars

Conclusion

The Viral Online Courses will revolutionize the way people learn acrylic painting by making it engaging and accessible. With a robust marketing strategy and a focus on community building, we aim to establish ourselves as leaders in the online art education space.

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