Business Plan: Exhibition Game Catering

Executive Summary

Exhibition Game Catering is a specialized catering service dedicated to providing themed food and drink packages tailored for exhibition games. Our offerings will include promotional items and fan gear to enhance the overall experience for attendees.

Business Objectives

• Establish a strong brand presence in the sports catering market.
• Achieve a customer satisfaction rate of 90% or higher.
• Generate a revenue of $500,000 in the first year.
• Expand service offerings to include corporate events and private parties by year two.

Market Analysis

The market for exhibition games is growing, with increased attendance and interest in themed events. Our target audience includes:

• Sports enthusiasts and fans
• Event organizers and corporate sponsors
• Families attending games

Competitive Analysis

Competitor	Strengths	Weaknesses
Local Catering Company	Established network, diverse menu	Lacks sports-themed focus
National Catering Chain	Brand recognition, resources	Generic offerings, less personal service
Food Trucks	Mobile service, unique food options	Limited capacity for large events

Marketing Strategy

Our marketing strategy will focus on building partnerships with local sports teams and event organizers. Key tactics include:

• Social media campaigns targeting sports fans
• Collaborations with local sports influencers
• Promotional offers for first-time customers

Menu Offerings

Package	Description	Price
Team Spirit Package	Themed snacks, team colors drinks, fan gear	$25 per person
Championship Feast	Gourmet dishes, signature cocktails, memorabilia	$50 per person
Family Fun Bundle	Kid-friendly meals, soft drinks, activity kits	$20 per person

Operational Plan

Exhibition Game Catering will operate with a streamlined team structure:

• Executive Chef - Menu creation and food quality control
• Event Coordinator - Client management and logistics
• Marketing Specialist - Brand promotion and outreach
• Catering Staff - On-site service and food preparation

Financial Projections

Year	Revenue	Expenses	Profit
Year 1	$500,000	$350,000	$150,000
Year 2	$750,000	$450,000	$300,000
Year 3	$1,000,000	$600,000	$400,000

Conclusion

Exhibition Game Catering is poised to fill a niche in the catering market by offering a unique blend of food, drink, and fan engagement. With a clear business model and targeted marketing approach, we aim to achieve significant growth in the coming years.