Business Plan for Viral Marketing Consultancy

Executive Summary

Viral Marketing Consultancy aims to assist businesses in creating impactful marketing campaigns that have the potential to go viral. By leveraging social media, influencers, and creative content strategies, we will enhance our clients' online presence and brand awareness.

Business Objectives

• To establish a reputable consultancy service within the first year.
• To achieve a client satisfaction rate of over 90%.
• To generate a profit margin of at least 30% by the end of year two.

Market Analysis

Industry Overview

The digital marketing industry is rapidly evolving, with significant growth in viral marketing strategies. Businesses are increasingly seeking innovative ways to engage audiences.

Target Market

• Small to medium-sized enterprises (SMEs)
• Startups looking for brand awareness
• Established brands seeking to rejuvenate their image

Competitive Analysis

Competitor	Strengths	Weaknesses
Competitor A	Established client base	Lack of innovative campaigns
Competitor B	Strong social media presence	High pricing
Competitor C	Diverse service offerings	Limited focus on viral marketing

Service Offerings

• Viral Campaign Strategy Development
• Social Media Management
• Influencer Collaboration
• Content Creation and Distribution
• Performance Analytics and Reporting

Marketing Strategy

Promotional Tactics

• Content marketing through blogs and case studies
• Targeted social media advertising
• Networking events and workshops
• Collaborations with influencers and brands

Sales Strategy

We will employ a consultative sales approach, understanding client needs and tailoring our services accordingly. Initial consultations will be offered free of charge.

Operational Plan

Location

The consultancy will operate primarily online, reducing overhead costs while allowing flexibility in service delivery.

Team Structure

• Founder/CEO
• Marketing Strategist
• Content Creator
• Social Media Manager
• Client Relations Specialist

Financial Plan

Startup Costs

Expense	Estimated Cost
Website Development	$3,000
Marketing and Advertising	$2,000
Operational Expenses	$1,500
Miscellaneous	$500

Revenue Projections

• Year 1: $100,000
• Year 2: $250,000
• Year 3: $500,000

Conclusion

Viral Marketing Consultancy is poised to capture a growing segment of the digital marketing industry. With a clear strategy, a focus on customer satisfaction, and innovative campaign development, we aim to become a leader in viral marketing consultancy.