Business Plan: Nose Perfume Subscription Service

Executive Summary

Nose Perfume Subscription Service is an innovative online platform that offers personalized fragrance subscriptions. Our service tailors scent selections based on individual user preferences and seasonal trends, accompanied by a captivating marketing campaign that narrates the story behind each fragrance.

Business Objectives

• To establish a unique subscription service for personalized perfumes.
• To achieve a subscriber base of 10,000 within the first year.
• To build a strong brand identity centered around storytelling and personalization.

Market Analysis

Industry Overview

The global fragrance market has shown consistent growth, with a rising demand for personalized products. The subscription box model is gaining traction as consumers seek convenience and customization.

Target Market

Demographic	Age Range	Income Level	Location
Young Professionals	25-35	$40,000 - $80,000	Urban Areas
Fragrance Enthusiasts	18-45	$30,000+	Global

Marketing Strategy

Brand Storytelling

Each fragrance will be accompanied by a narrative that connects the scent to emotions, memories, or experiences, enhancing customer engagement.

Digital Marketing Channels

• Social Media Campaigns (Instagram, TikTok)
• Email Marketing with personalized recommendations
• Influencer Partnerships for authentic reach

Operational Plan

Service Workflow

1. User signs up and completes a detailed fragrance profile.
2. AI algorithms suggest personalized scents based on preferences.
3. Monthly subscription boxes are assembled and shipped.

Financial Projections

Year	Revenue	Expenses	Profit
Year 1	$500,000	$300,000	$200,000
Year 2	$1,200,000	$600,000	$600,000
Year 3	$2,000,000	$1,000,000	$1,000,000

Conclusion

Nose Perfume Subscription Service aims to revolutionize the fragrance industry through personalization and storytelling, creating not just a product but an experience for consumers. With a solid marketing strategy and business model, we are poised for success.